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30. Data-Driven Communications Plans for Catholic Schools

Published: September 08, 2019

Today’s Show

Data-driven communications plans will separate you from the competition. What are the benefits of a strong communications plan? What does a robust communications plan include? What does RPIE stand for, and how does it play into the communications plan? All these questions and much more will be discussed on today’s show.

Today, Jim Friend talks with Jennifer Trefelner in the Diocese of Palm Beach. Jennifer brings over 16 years of Catholic education and Communications experience to this topic. Jennifer will discuss with us the four factors in choosing a Catholic School, the important pillars of your communications plan, and where to begin with your marketing plan.

If you would like to download a template communications plan or learn more, feel free to reach out to Jennifer at

Our Guest

Mrs. Jennifer M. Trefelner, APR, CPRC, is the Director of Communications, Marketing & Social Media for the Diocese of Palm Beach. In this role Jennifer coordinates communications for the Bishop as well as all marketing and social media efforts for the diocese. Jennifer has been with the Diocese of Palm Beach for the past 16 years. Prior to this position, Jennifer served as the Director of Institutional Advancement at John Carroll High School in Fort Pierce, Florida and as the Online Communications Consultant for the Office of Catholic Schools.  Jennifer possesses an Accreditation in Public Relations and is a Certified Public Relations Counselor.

Today’s show is part of our three-part series on Catholic Education. Join us next week as we’re joined by Steven Virgadamo in the Archdiocese of New York. Our topic next week is School Leadership. Please like and subscribe!

Daily Spiritual Reflection and Prayers on “Kristin’s Crosses”

Join Jim and Kristin Friend and their family on Kristin’s Crosses YouTube Channel for “Today’s Catholic Prayers.” Jim and Kristin offer the daily Gospel and Reflection along with the Rosary and Catholic Prayers of the day. Click here to visit the YouTube Page and subscribe. If you would like to join the Kristin’s Crosses prayer group on Facebook, click here to request to join.

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